TEAM
One Creative Director and UX Designer (me) working with a scrappy crew of Designers and Engineers
CHALLENGE: AVOIDING THE MASSES
BeeYoo was a celebrity-only platform for exclusive video sharing without the competition of amateur cat videos: a way for verified artists to stay in the spotlight, monetize referrals, and fight infringement of their own materials.
APPROACH: ASK THE INFLUENCERS
We were particularly interested in how people (e.g., celebrities and BeeYoo’s target demographics) used existing video platforms, and began by interviewing users and analyzing viral video traffic. This allowed us to plot and respond to trends while tailoring functionality to the specific needs of celebrity users.
INSIGHTS: PRIORITIZED MOBILITY AND INTEGRATION
Demographic viewer traffic from existing platforms along with celebrity mobility indicated a clear need for “mobile first” priorities. Our three-tiered solution involved responsive design, the early adoption of Amazon Cloud services to vary bandwidth based on locational needs, and the integration of social media logins to connect accounts for maximum exposure.
RESULTs: ORGANIC GROWTH AND MONETIZATION
Numerous videos attracted 10+ million unique views in record time, resulting in rapid audience growth and attracting acquisition interest for the platform and its algorithms.